Understanding Bitdefender Pricing for Consumers, Business, and MSPs

Understanding Bitdefender Pricing

Bitdefender Pricing for Consumers

Bitdefender offers three main consumer security plans: Total Security, Premium Security, and Ultimate Security. Each plan supports up to five devices and provides protection for Windows, macOS, Android, and iOS. Bitdefender’s pricing varies based on features and levels of protection: 

• Bitdefender Total Security costs $59.99 for the first year (45% off the regular price of $109.99). It includes antivirus, malware, and ransomware protection, scam prevention, and cryptomining protection. Privacy features include a password manager and a standard vpn with a daily limit of 200MB per device. It also includes data breach detection for identity protection.
• Bitdefender Premium Security is priced at $79.99 for the first year (38% off the regular price of $129.99). It includes everything in Total Security, plus unlimited vpn traffic, system-wide ad blocker and anti-tracker, and scam copilot for improved security against phishing and fraud attempts.
• Bitdefender Ultimate Security costs $89.99 for the first year (44% off the regular price of $159.99). It includes all the features of Premium Security and adds dark web monitoring, digital footprint visualization, and real-time breach notifications for more advanced identity protection. Users can also add financial fraud protection for an additional $30, which covers identity theft restoration services, stolen wallet protection, and up to $1,000,000 in identity theft insurance.

Bitdefender Pricing for Small Businesses

Bitdefender offers three GravityZone Business Security plans tailored for small businesses. Each plan provides endpoint protection and network security with varying levels of features:

• GravityZone Small Business Security is priced at $199.49 (30% off the regular price of $284.99). It includes protection against phishing, ransomware, and web-based attacks, along with security visibility for all endpoints and threat detection insights.
• GravityZone Business Security costs $258.99 (30% off the regular price of $369.99). It includes all features from Small Business Security, plus Network Attack Defense for network-based attacks, Web Access Control to manage access to websites and applications, Device Control to prevent malware infections via external devices, and Endpoint Risk Analytics for assessing and mitigating security risks.
• GravityZone Business Security Premium is priced at $570.49 (30% off the regular price of $814.99). It includes everything in Business Security, plus HyperDetect tunable machine learning to block targeted attacks, a Sandbox Analyzer for cloud-hosted threat analysis, Fileless Attack Defense to stop script-based and memory-based attacks, and Microsoft Exchange security with antispam and antimalware protection.

Bitdefender Pricing for Medium to Large Businesses

Bitdefender offers enterprise-grade security solutions for medium to large businesses under its GravityZone and MDR (Managed Detection and Response) product lines. These solutions provide threat detection, extended visibility, and automated response capabilities to help organizations protect against cyber threats.

• GravityZone Business Security Premium offers automated threat prevention, remediation, attack forensics, and cloud sandboxing. It includes risk management, malware protection, phishing and ransomware defense, and machine-learning-based threat detection.
• GravityZone Business Security Enterprise includes everything in Business Security Premium, plus automated endpoint detection and response (EDR). It provides cross-endpoint correlation, prioritized attack visibility, threat hunting, and historical search capabilities to help security teams identify and remediate security incidents quickly.
• GravityZone XDR extends threat detection and response beyond endpoints to cover network, cloud, identity services, and productivity applications. It includes automated triage, correlation, and investigation of suspicious signals, providing a full attack picture in human-readable terms.
• MDR Plus is a fully managed security service that includes 24/7 monitoring by Bitdefender’s global security operations centers (SOCs). It adds dark web monitoring and response, proactive threat hunting, and pre-approved response actions to contain and mitigate threats.

Pricing for these enterprise solutions is not publicly disclosed and varies based on business size, security needs, and deployment requirements.

Bitdefender Pricing for Managed Service Providers (MSP)

Bitdefender offers managed security solutions for managed service providers (MSPs) under its Secure (EDR), Secure Plus (MDR), and Secure Extra (MXDR) plans. These solutions provide threat detection, prevention, and response capabilities tailored for MSPs looking to improve their cybersecurity offerings.

• Secure (EDR) focuses on reducing time spent on incident response and improving productivity. It includes ransomware mitigation, fileless attack prevention, cloud sandboxing, and cross-endpoint threat detection, investigation, and response.
• Secure Plus (MDR) includes all features in Secure (EDR), plus 24/7 security monitoring, attack prevention, and remediation by a team of security experts. It also offers threat hunting, expert recommendations, and monthly service reports.
• Secure Extra (MXDR) provides end-to-end threat protection with extended detection and response (XDR) capabilities. It includes all features in Secure Plus (MDR) and adds XDR for identity and productivity protection, enabling detection, correlation, and automated response across an organization’s entire attack surface.

Pricing for these MSP security plans is not publicly disclosed. MSPs interested in Bitdefender’s solutions must request a demo or contact Bitdefender for a custom quote.

Related content: Read our guide to Bitdefender security

Notable Limitations of Bitdefender

While Bitdefender is known for its security features, users have reported several limitations and challenges when using its products. These issues range from confusing product offerings to complex configurations and inadequate customer support. These limitations were reported by users on the G2 platform:

• Confusing product mix: The different versions of Bitdefender’s business security solutions can be misleading. Some users found that the more affordable Small Business Security plan offered better features, such as vpn and mobile device management, which were missing in the more expensive GravityZone plans.
• Limited business support: Business customers face slower response times compared to individual users. While home users get phone and chat support, business users must rely on email inquiries, which can take up to 48 hours for a response.
• Difficult to configure and manage: The firewall settings can interfere with basic office functions, such as printing. Users have reported struggling to configure networks correctly, with no clear options in the UI to mark a network as trusted rather than public.
• Expensive mobile device coverage: Adding mobile device protection in GravityZone is costly, leading some organizations to use alternative security solutions for mobile endpoints. In contrast, the Small Business Security plan includes mobile protection at no extra charge.
• Complicated administration interface: The management console is disorganized, making it difficult to locate settings. Users have described the configuration process as unintuitive, requiring unnecessary steps and leading to frustration.
• Performance impact: On some systems, Bitdefender can consume a significant amount of RAM, particularly when multiple security modules are enabled. In extreme cases, it can use over 600 MB of RAM, slowing down system performance.
• Mac compatibility issues: Many Bitdefender features are Windows-centric, with limited support for macOS. Additionally, Bitdefender does not always follow macOS system standards, and some features break after macOS updates, taking months to be fixed.
• Unintuitive user experience (UX/UI): The dashboard can be confusing, displaying vague security scores without clear explanations or straightforward mitigation steps. Users also report difficulties in navigating the settings and configuring security rules.
• Challenging uninstallation: If the antivirus has not communicated with the server, the removal tool does not work. Users often need to boot in safe mode and manually edit the registry to uninstall Bitdefender.
• Web filtering limitations: Web blocking features do not work properly on terminal servers with multiple users, which can be a major oversight for business environments.
• Mobile app restrictions: The mobile security app only works when connected to the work network and requires an on-premises server, making it inconvenient to use remotely. Setup is also complex, requiring significant admin intervention.

Cynet: Ultimate Bitdefender Alternative

Cynet is a holistic security solution that protects against threats to endpoint security and across your network. Cynet provides tools you can use to centrally manage endpoint security across the enterprise.

Cynet’s intelligent technologies can help you detect attacks by correlating information from endpoints, network analytics, and behavioral analytics with almost no false positives. 

With Cynet, you can proactively monitor entire internal environments, including endpoints, network, files, and hosts. This can help you reduce attack surfaces and the likelihood of multiple attacks. 

Cynet provides cutting-edge EDR capabilities:

• Advanced endpoint threat detection—full visibility and predicts how an attacker might operate, based on continuous monitoring of endpoints and behavioral analysis.
• Investigation and validation—search and review historic or current incident data on endpoints, investigate threats, and validate alerts. This allows you to confirm the threat before responding to it, reducing dwell time and performing faster remediation.
• Rapid deployment and response—deploy across thousands of endpoints within two hours. You can then use it to perform automatic or manual remediation of threats on the endpoints, disrupt malicious activity, and minimize damage caused by attacks.

In addition, Cynet All-in-One provides the following endpoint protection capabilities:

• NGAV—providing automated prevention and termination of malware, exploits, Macros, LOLBins, and malicious scripts with machine learning based analysis.
• User Behavior Rules—detecting and preventing attacks using compromised credentials through the use of behavioral baselines and signatures.
• Deception technology—planting fake credentials, files, and connections to lure and trap attackers, mitigating damage, and providing the opportunity to learn from attacker activity.
• Monitoring and control—providing asset management, vulnerability assessments, and application control with continuous monitoring and log collection.
• Response orchestration—providing manual and automated remediation for files, users, hosts, and networks customized with user-created scripts.

Learn more about the Cynet All-in-One security platform.